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8:45am

Welcome from PMA President Bonnie Carlson Grand Ballroom ABC

9:05am

Keynote: How the Communication Game is Changing - David Shing, SVP, Digital Prophet, AOL Grand Ballroom ABC

10:00am

2011 Super REGGIE Award Winner: Walgreens “Arm Yourself” Flu Shot Campaign - Cindy Donohoe VP, Pharmacy Marketing, Walgreen's Grand Ballroom ABC

10:40am

NETWORKING BREAK Westin Chicago River North

11:00am

Corona Changed Its Game and It Worked - Jim Sabia, EVP Marketing, Crown Imports (Corona) Grand Ballroom ABC

11:40am

Cents Make No Sense - Tony Pace, Global CMO, Subway Grand Ballroom ABC

1:15pm

Lunch Speaker: A Sneak Preview of The Naked Brand - Jeff Rosenblum, Founding Partner, Questus, Director, "The Naked Brand" Promenade Ballroom

2:00pm

Building Brands thru Promotion: Beyond Facebook - Mike Nabasny, Dir of Sales, Wildfire; Jim Belosic, Overlord, Shortstack; Kelly Lund, Marketing Mgr., Capita; Moderator: Donna DeClemente | DDC Marketi... Grand Ballroom A Building Brands thru Sports & Entertainment: The Gamification of America - Josh Egelston, NTB Media/A Game; Matt Spiegel, CEO, Tap Me; Naveen Jain, CEO, Sparkart; Moderator Jaci Hays, VP Sales, Games... Grand Ballroom C Building Brands thru Technology: Bringing the Brand to Life: John Caron, SVP, Marketing Modiv Media Grand Ballroom B

2:45pm

Building Brands thru Promotion: How Food Media is changing the way consumers engage with food - Jim Dowdle, VP, Food Network and Angela Gusse, Senior Brand Manager, Kellogg's Townhouse Crackers Grand Ballroom B Building Brands thru Sports & Entertainment: Level the Playing Field for Athletes and Marketers; George Aposporos, CEO, Playmark and Keith Gordon, Pres., NFL Players Association Grand Ballroom C Building Brands thru Technology: Tap the Insight of Your Brand's Crowd - Brandon Evans, CEO, Crowdtap Grand Ballroom A

3:30pm

NETWORKING BREAK Westin Chicago River North

3:50pm

BUILT IN CHICAGO MARKETING TECHNOLOGY PANEL - Modereator, Matt Moog, Founder, & CEO Viewpoints and Founder, Built In Chicago; Bob Gillespie, CEO, Incontext Solutions; Mark Marinacci, CRO, edo Interac... Grand Ballroom ABC

5:00pm

Cocktail Reception Grand Ballroom Foyer
 
 

8:45am

Recap - Bonnie Carlson, CEO & President, PMA | Brian Kristofek, President & CEO, Upshot | Marc Shaw, Director Shopper Marketing, Unilever North America Grand Ballroom ABC

9:00am

Keynote: The Retail Landscape - Keith Anderson, Senior Analyst, RetailNet Grand Ballroom ABC

10:00am

Driving Change in Business is Like Running the Gauntlet Every Day - Jeffrey Hayzlett, The Hayzlett Group, Former CMO, Kodak Grand Ballroom ABC

10:40am

NETWORKING BREAK Westin Chicago River North

11:00am

How did a privately owned yogurt business with limited funds create the #1 brand in the category? Doron Stern, VP Marketing, Chobani – Greek Yogurt Grand Ballroom ABC

11:40am

The Game Has Changed for Modern Marketers - Tim Reis, America’s Social & Mobile Expert Team, Google Grand Ballroom ABC

12:20pm

LUNCH: Finding Marketing Gold in Your Local Landfill - Albe Zakes, VP, Media Relations,TerraCycle Promenade Ballroom

2:00pm

Building Brands thru Insights: Gleaning Inspiration - Ami Anderson, Director, General Mills Grand Ballroom B Building Brands thru Retail: You’re Cut Off! What Happens When the Shopper Becomes the CMO? Matt Nitzberg, EVP of Communications & Media, Dunnhumby Grand Ballroom C Building Brands thru Social and Mobile Media: Redefining Content and Connections for Today's Mobile Devices - Elisa All, Founder, President & CEO, 30Second Mom Grand Ballroom A

2:45pm

Building Brands Thru Insights: Turning Businesses Upside Down thru Insights - Elizabeth Spenko, IDEO Grand Ballroom A Building Brands thru Retail: Looking at Brand Equities through a Store-Back Lens - Brian Priest, SVP, Creative and Lisa Hurst, VP, Account, Upshot Grand Ballroom C Building Brands thru Social and Mobile Media -- Stop Bullying Goes Viral -- Tracy Barash, VP Brand Development, Time Warner’s Cartoon Network Grand Ballroom B

3:30pm

NETWORKING BREAK Westin Chicago River North

3:45pm

Building Brands thru Insights: Supporting Small Business Owners - Allison Silver, VP of Brand & Customer Marketing, American Express OPEN Grand Ballroom A Building Brands thru Retail:The In-Store Impact of Paid Search - Jonathan Treiber, co-founder & CEO, RevTrax | Ian Gomar, Chief Marketing and E-commerce Officer, Sporting Goods, Fitness and Toys at Se... Grand Ballroom C Building Brands thru Social and Mobile Media: Fashion Week Goes Mobile -- Jenny Bowman, Executive Creative Services Director, Glamour Magazine Grand Ballroom B

6:00pm

REGGIE AWARDS GALA Grand Ballroom
 

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